There are No Rules

There are no rules in online business: except this – Be True to Your Soul.

Everything else should be approached as a friendly suggestion.

You’ll hear me talk about creating a business that speaks to your soul, but what do I mean by this?

What I mean is this:

I don’t want you to create a business based on what everyone else is saying you should do. Build a business that satisfies nobody but you and in so doing, you will also create an authentic business that speaks to the people you’re here to help.

No Rules HeaderI’ve been on this train of thought for some time now, but since I started speaking out about it; I’ve gained greater clarity and a frenzy of confirmation.

I’m going to share a few examples (for those of you to whom this is all Techno-Geek, bear with me. I’ll highlight the jargon and explain it all as we go along.)

Here are some examples of the “rules” I’ve tried to follow that have done nothing more than hold me back and leave me struggling in business:

  1. People have short attention spans, so keep your blog posts short;
  2. Search Engine Optimization (“SEO”)  is dead;
  3. You have to focus on SEO, it’s the only way you’ll ever be found by the search engines;
  4. Write your headline first;
  5. Your domain name should contain a keyword, and:
  6. Don’t talk about yourself. Your readers don’t care about you other than to the extent you solve their problems.

While none of these is inherently wrong and in fact all are valid in their own way, they are also rules that have at times hindered my business more than they’ve helped it.

This is why I say: “throw all this shit out and create a business that’s true to you.”

Stick with me, I’m about to explain.

Read moreThere are No Rules

Release Your Entrepreneurial Spirit

If you feel more gagged + bound than blissful, it’s time to release your entrepreneurial spirit

Release your entrepreneurial spiritWorking for yourself is eminently more satisfying than working for someone else. Although at times, it seems the government is doing their part to dampen the entrepreneurial spirit of America, doesn’t it?


And don’t listen to these guys telling you “Work from home 20 hours a week and make millions of dollars.”

It can be done, but just like everything else, it takes effort. Not just putting in the hours – in fact, I don’t recommend putting your life on hold as an entrepreneur.

And that, in fact, may be the biggest challenge of all. There’s always something more that can be done.

And it’s fun! It’s exciting! It’s one of the most liberating feelings you’ll ever know.

In fact, I worked like a dog this past weekend:

  • Preparing the Entrepreneurial Quiz
  • Not finishing the in-depth report that is an optional accompaniment to the quiz
  • Studying headline writing
  • Learning more about personality types
  • Receiving writing tips
  • Asking better questions
  • Deciding being completely authentic in my business does not include posting pictures of me eating a bacon cheeseburger or guzzling wine with my bestie. (Which is good. Because I didn’t eat a cheeseburger *or* guzzle wine. And it’s a stupid idea anyway. Knowing that I eat cheeseburgers and guzzle wine does not help you to get to know me any better.)

Or does it?

Probably not, since I don’t actually “guzzle wine.” I have been known to sip it; but “guzzle” paints a much more lively picture, doesn’t it?

And I AM, if nothing else, lively.

The truth about creating a successful business + authenticity

Read moreRelease Your Entrepreneurial Spirit

Your Life Purpose | Doing it for Love

Are you doing it for love, or doing it for money? Why you can’t do both and still fulfill your Life Purpose.Life Purpose Doing it for Love or Money

Why can’t I do both, you’re asking?

You can do both, but tell me how that felt to you when you read it.

Was your reaction:

Whhaaaat? Why can’t I? This chick’s full of it!

Or was it more like,

“Yep. I knew it – I can’t have it both ways.”

In answer to your next question, “No. I’m not talking about pimping yourself out, but pimpin’ may play into it.”

Let’s tell a pimp story.

Read moreYour Life Purpose | Doing it for Love