Should you pick a niche, and why would you?
So you’ve started an online business – you’re a coach, an advisor, a consultant or a heart-based entrepreneur. You are relatively clear on your calling, your gifts and how to bring them to the world. You’ve heard you need to pick a niche, but the mere thought of it freaks you out a little.
There’s a whole wide world of web out there; why would you limit yourself to one little niche?
Mass market seems to be the way to go. You’ll reach more people, you’ll get more clients. You’ll be able to pay your car payment. And your gifts are certainly beneficial to the masses.
Why limit yourself to one tiny little pond when there’s an entire ocean out there to fish in?